OVERVIEW
This project represents my first independent, end to end web launch. I handled every phase, from initial project management and Figma wireframing to the final Framer build and launch. My sincere thanks go to Michelle and Peter for the opportunity to take full ownership of this vision. Navigating this process taught me the complexities of launching a live site and the power of gathering diverse
2025-2026
UX Designer
UI Designer
UI Animation
Type Designer
This project served as my foundational deep dive into the UX process, this project involved executing comprehensive user research, conducting interviews, and developing prototype till mid-fidelity. The process advaned my ability to understand complex human opinions with emerging AI capabilities. My focus was not only on understanding the nuances of user behavior but also on integrating AI to create a more efficient design methodology.
The primary goal was to redefine the value proposition, shifting the focus from standard accommodation to the estate's unique experiential offerings. This was addressed through a strategic content hierarchy and visual design: hero shot photography (featuring unique elements like estate wildlife and key views) was used to immediately establish desirability and justify pricing.
Furthermore, to mitigate the constraint of the remote location, I created a local guide. This section, utilizing a clear information structure and proximity mapping, transforms the estate's distance from the CBD into a curated benefit by providing guests with easily scannable, relevant off site planning context.
Simple descriptions about the experiences that the farm stay offers, as well as surrounding tourist destinations
Since the website lacked a booking functionality as per request of the client. A key design focus was developing a smooth, trustworthy transition. By utilizing explicit pop-up alerts and clear button labeling, to guide users to the external booking platform.
A hero shot showcasing a signature view and also the accommodation
Short descriptions and quotes throughout the pages rather than just one large paragraph
A distinct image carousel for the type of suite
Clear details on the accommodation's capacity and price.
Clear details on the facilities/amenities
Scannable overview of nearby attractions, services, and their distance from the estate.
This project provided a valuable exercise in balancing user centric design with stakeholder business goals. While I initially explored a direct booking feature to reduce third party reliance, I worked closely with the clients to align the final product with their current operational workflow, prioritizing a smooth transition to their established Booking.com system.
Designing for a farm stay required a unique strategy, bridging the gap between a simple listing and a high end resort. I focused on transforming raw data into a compelling narrative, carefully balancing information density with simplicity to maintain engagement. This was also my first end to end transition from a high-fidelity prototype in Figma to a live site in Framer; navigating this technical learning curve sharpened my ability to translate complex design interactions into a functional, responsive web experience.
